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Found 1 from your keywords: author="Christiansen, Paul Vic...
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cover
Orchestrating public opinion: how music persuades in television political ads…
Christiansen, Paul Victor

Orchestrating Public Opinion for the first time examines in detail music's persuasive role in political ads for US presidential campaigns. Studies on political ads tend to consider music something of an afterthought, innocuous accompaniment for a narrator. In this book Christiansen takes an opposing view, arguing that music is crucial to an ad's construction. In some cases, it is even determina…

Edition
-
ISBN/ISSN
9789048531677
Collation
276p. : ills, music ; 25 cm
Series Title
-
Call Number
306.484240973