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Found 1 from your keywords: author="Colb, Bonita M."
cover
Culture management : Strategy and marketing aspects
Colb, Bonita M.

"Dr Lukasz Wroblewski's book Culture Management: Strategy and Marketing Aspects clearly recognises that the pressures on the cultural sector in the 21st Century are greater than ever before. Based on robust academic research within a practical industry context, this book addresses all the key issues related to marketing strategy and planning for the cultural industries. It will be an invaluable…

Edition
-
ISBN/ISSN
9783832543785
Collation
191 p. : B&W, ill.
Series Title
-
Call Number
301 COL c