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Culture management : Strategy and marketing aspects

Colb, Bonita M.

"Dr Lukasz Wroblewski's book Culture Management: Strategy and Marketing Aspects clearly recognises that the pressures on the cultural sector in the 21st Century are greater than ever before. Based on robust academic research within a practical industry context, this book addresses all the key issues related to marketing strategy and planning for the cultural industries. It will be an invaluable…

Edition: -
ISBN/ISSN: 9783832543785
Collation: 191 p. : B&W, ill.
Series Title: -
Call Number: 301 COL c

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Culture management : Strategy and marketing aspects