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Found 1 from your keywords: author="Kuisma, Jarmo"
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cover
Perception of visual advertising in different media: from attention to distra…
Simola, JaanaHyona, UkkaKuisma, Jarmo

Our everyday visual environment is cluttered with advertisements. We come across them in newspapers, magazines, television, and Internet. They can be static, as in print advertisements, or dynamic, as is often the case with TV and Internet ads. The advertising messages are transmitted into the cognitive and affective systems via visual processes. Rather than being a mere input device, the visua…

Edition
-
ISBN/ISSN
9782889194162
Collation
124 p.; 23 cm.
Series Title
Frontiers Research Topics
Call Number
302 SIM p