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Found 1 from your keywords: author="Popoli, Paolo"
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cover
Advancing insights on brand management
Popoli, Paolo

This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenges the brand management has to face in the current competitive contexts, characterized by the domi…

Edition
-
ISBN/ISSN
9789535135975
Collation
210 p.; 22 cm.
Series Title
-
Call Number
658.8 ADV a