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Found 1 from your keywords: author="Singleton, Alex"
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cover
Consumer data research
Longley, Paul A.Singleton, AlexCheshire, James

Big Data collected by customer-facing organisations – such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings – account for most of the data collected about citizens today. As a result, they are transforming the practice of social science. Consumer Big Data are distinct from conventional social science data not only …

Edition
-
ISBN/ISSN
9781787353886
Collation
198 .p
Series Title
-
Call Number
658.8342 CON c