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Marketing management and communications in the public sector

Pasquier, Martial Villeneuve, Jean Patrick

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the …

Edition: -
ISBN/ISSN: 9781315622309
Collation: X, 264 p.
Series Title: Routledge Masters in Public Management
Call Number: 352.748 PAS m

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Marketing management and communications in the public sector