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Market segmentation analysis : understanding it, doing it, and making it useful
This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even mark…
- Edition
- -
- ISBN/ISSN
- 9789811088186
- Collation
- xxi, 324p. : ill.
- Series Title
- -
- Call Number
- 658.83 DOL m
Peer-to-peer accommodation networks : pushing the boundaries
Peer-to-Peer Accommodation Networks: Pushing the boundaries is the first book to provide an in-depth analysis of the business model of Airbnb, to discuss factors facilitating the transition of peer-to-peer networks from niche market to mainstream accommodation providers, and to predict that the next step of development for peer-to-peer accommodation networks will be to become online one-stop tr…
- Edition
- -
- ISBN/ISSN
- 978191196536
- Collation
- X, 284 p.
- Series Title
- -
- Call Number
- 647.94 DOL p
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