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This open access book provides a concise yet comprehensive overview on how to build a quality management program for hematopoietic stem cell transplantation (HSCT) and cellular therapy. The text reviews all the essential steps and elements necessary for establishing a quality management program and achieving accreditation in HSCT and cellular therapy. Specific areas of focus include document de…
Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experien…
This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the …
This volume is the outcome of the conference “Studying Documents in Premodern South Asia and Beyond: Problems and Perspective”, held in October 2015 in Heidelberg. In bringing together experts from different fields—including Indology, Tibetology, History, Anthropology, Religious Studies, and Digital Humanties—it aims at exploring and rethinking issues of diplomatics and typology, the pl…
This volume addresses the dynamics of materiality over time and space. In cross-cultural, multi-temporal and interdisciplinary studies the authors examine how things gain meaning and status, generate a multitude of emotions, and feed into the propagation of myths, narratives and discourses. The book is divided according to four themes: soft objects, stoic stories, consuming and the collectable,…
"Open Access in Theory and Practice investigates the theory-practice relationship in the domain of open access publication and dissemination of research outputs. Drawing on detailed analysis of the literature and current practice in OA, as well as data collected in detailed interviews with practitioners, policymakers, and researchers, the book discusses what constitutes “theory”, and how th…
Until now, research has given us only a limited understanding of how managers actually make sense of and apply management knowledge; how networks of interaction amongst managers help or hinder processes of knowledge diffusion and the sharing of best practice; and how these processes are all influenced both by the organisations in which managers act and by the professional communities of practic…
This open access volume is the first academic book on the controversial issue of including spiritual care in integrated electronic medical records (EMR). Based on an international study group comprising researchers from Europe (The Netherlands, Belgium and Switzerland), the United States, Canada, and Australia, this edited collection provides an overview of different charting practices and expe…
This open access book develops a framework for advancing agroecology transformations focusing on power, politics and governance. It explores the potential of agroecology as a sustainable and socially just alternative to today’s dominant food regime. Agroecology is an ecological approach to farming that addresses climate change and biodiversity loss while contributing to the Sustainable Develo…