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Advancing insights on brand management
This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenges the brand management has to face in the current competitive contexts, characterized by the domi…
- Edition
- -
- ISBN/ISSN
- 9789535135975
- Collation
- 210 p.; 22 cm.
- Series Title
- -
- Call Number
- 658.8 ADV a
Financial management from an emerging market perspective
One of the main reasons to name this book as Financial Management from an Emerging Market Perspective is to show the main differences of financial theory and practice in emerging markets other than the developed ones. Our many years of learning, teaching, and consulting experience have taught us that the theory of finance differs in developed and emerging markets. It is a well-known fact that e…
- Edition
- -
- ISBN/ISSN
- 9789535137368
- Collation
- 332 p.; 22 cm.
- Series Title
- -
- Call Number
- 658.8 FIn f
Sound change, priming, salience
This volume investigates the realisation and perception of four phonological variables in Liverpool English (Scouse), with a special focus on their sociolinguistic salience. Younger speakers’ speech is found to be more local, but only for the two salient variables in the sample (NURSE-SQUARE and /k/ lenition), which appear to carry considerable amounts of covert prestige. Local variants of no…
- Edition
- -
- ISBN/ISSN
- 9783961101207
- Collation
- 323 p.; 22 cm.
- Series Title
- -
- Call Number
- 414 JUS s
Perceptual linguistic salience: modeling causes and consequences
Recent years have seen an upsurge of interest in the notion of salience in linguistics and related disciplines. While in top-down salience, perceivers endogenously direct their attention to a certain stimulus, in the bottom-up salience, it is the stimulus itself which attracts attention. In prototypical cases of bottom-up salience, the stimulus stands out because it is incongruous with a given …
- Edition
- -
- ISBN/ISSN
- 9782889451777
- Collation
- 134 p.; 23 cm.
- Series Title
- Frontiers Research Topics
- Call Number
- 410 PER p
Young children’s play practices with digital tablets : playful literacy
This book focuses on how young children play and have fun while indulging in digital worlds, discovering and problem-solving with a variety of narratives and interfaces encountered on these digital playgrounds. These playful encounters are richer experiences than one might expect. Through engaging with digital interfaces, children expand their visual and verbal vocabulary, plus develop an embod…
- Edition
- -
- ISBN/ISSN
- 9781787567061
- Collation
- XIX, 133 p.
- Series Title
- -
- Call Number
- 004.083 FRO y
Cities full of symbols : a theory of urban space and culture
This book examines design proposals that show symbolic handling of the 9/11 attack on New York, the disaster symbolism of the ship washed ashore by the tsunami in Banda Aceh, and the design of the symbol of the city of Cape Town derived from a remnant of Dutch colonial architecture, or the mass pilgrimage to Elvis’s Graceland in Memphis. Cities Full of Symbols develops urban symbolic ecology …
- Edition
- -
- ISBN/ISSN
- 9789087281250
- Collation
- 303 p.
- Series Title
- -
- Call Number
- 307.76 NAS c
Pursuing Livelihoods, Imagining Development Smallholders in Highland Lampung,…
This monograph explores the ways in which people experience ‘development’ and how development shapes and maintains their lives. The discussion begins with Lampung Province, moves to one of the province’s highland regions, and ends in a village in this highland region. Colonial and post-colonial initiatives drove the transformation of Lampung in the twentieth century bringing mixed results…
- Edition
- -
- ISBN/ISSN
- 9781925021479
- Collation
- XVII, 182 p.
- Series Title
- -
- Call Number
- 338.1609598 KUS p
Studia lexicologica
The Czech linguist Josef Filipec, with his many groundbreaking works, has not only established the modern lexicology and lexicography of the Czech language, but has also made significant contributions to general lexicology, which are still too little known outside of Slavic studies. The contributions collected here provide a welcome insight into the author's long-standing findings and are based…
- Edition
- -
- ISBN/ISSN
- 9783876906454
- Collation
- 171 p.; 23 cm.
- Series Title
- -
- Call Number
- 413.028 FIL s
Major trends in theoretical and applied Linguistics 3
In the three volumes of Major Trends in Theoretical and Applied Linguistics, the editors guide the reader through a well-selected compendium of works, presenting a fresh look at contemporary linguistics. Specialists will find chapters that contribute to their fields of interest, and the three-volume collection will provide useful reading for anyone interested in linguistics. The first volume ex…
- Edition
- -
- ISBN/ISSN
- 9788376560915
- Collation
- 470 p.; 22 cm.
- Series Title
- Selected Papers from the 20th ISTAL
- Call Number
- 418 MAJ m
Major trends in theoretical and applied linguistics 1 : selected papers from …
In the three volumes of Major Trends in Theoretical and Applied Linguistics, the editors guide the reader through a well-selected compendium of works, presenting a fresh look at contemporary linguistics. Specialists will find chapters that contribute to their fields of interest, and the three-volume collection will provide useful reading for anyone interested in linguistics. The first volume ex…
- Edition
- -
- ISBN/ISSN
- 9788376560762
- Collation
- 520 p.; 22 cm.
- Series Title
- -
- Call Number
- 418 MAJ m
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