Text
Trade unions on YouTube : online revitalization in Sweden
This book investigates how trade unions representing different social classes use YouTube videos for renewal purposes. Information and communication technology has undoubtedly offered new opportunities for social movements, but while research suggests that these new means of communication can be used for trade union revitalization, few studies have examined what unions actually do on social media.
By analysing more than 4500 videos that have been uploaded by Swedish trade unions, Jansson and Uba explore how unions use YouTube to address issues such as recruiting new members, improving internal democracy, promoting political campaigns and constructing (new) self-images. The results demonstrate that trade unions representing a range of social classes use different revitalization strategies via YouTube.
This research will be of use to students and scholars researching European politics and political participation, trade unionism and labour movements in the digital age.
Availability
No copy data
Detail Information
- Series Title
-
-
- Call Number
-
331.8709485 JAN t
- Publisher
- Cham, Switzerland : Palgrave Pivot., 2019
- Collation
-
xii, 160p. : ill.
- Language
-
English
- ISBN/ISSN
-
9783030249144
- Classification
-
331.8709485
- Content Type
-
-
- Media Type
-
-
- Carrier Type
-
-
- Edition
-
-
- Subject(s)
- Specific Detail Info
-
-
- Statement of Responsibility
-
by Jenny Jansson and Katrin Uba
Other version/related
No other version available
File Attachment
Comments
You must be logged in to post a comment
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography