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Masterpieces of Swiss entrepreneurship : Swiss SMEs competing in global markets

This open access book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. Based upon in-depth documentation and analysis of 36 Swiss companies over their entire history, an expert team of authors presents several parallels in the pathways and success factors which allowed these firms to become dominant and operate from a high-cost location such as Switzerland.
The book enhances these insights by providing detailed company profiles documenting the company history, development, and how their relevant global niche positions were reached. Readers will benefit from these profiles as they compile a diverse selection of industries, mainly active within the B2B sector, with mostly mature companies (60 years to older than 100 years since founding) and different types of ownership structures including family firms.

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Detail Information
Series Title
-
Call Number
658.421 MAS m
Publisher
Cham, Switzerland : Springer Open.,
Collation
xxxiv, 561p. : ill.
Language
English
ISBN/ISSN
9783030652876
Classification
658.421
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Entrepreneurship
Small business
Switzerland
Entrepreneurship -- Switzerland
Small business -- Switzerland
Specific Detail Info
-
Statement of Responsibility
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No other version available

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