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Africa's soft power : philosophies, political values, foreign policies and cultural exports

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This book investigates the ways in which soft power is used by African countries to help drive global influence. Selecting four of the countries most associated with soft power across the continent, this book delves into the currencies of soft power across the region: from South Africa’s progressive constitution and expanding multinational corporations, to Nigeria’s Nollywood film industry and Technical Aid Corps (TAC) scheme, Kenya’s sport diplomacy, fashion and tourism industries, and finally Egypt’s Pan-Arabism and its reputation as the cradle of civilisation. The book asks how soft power is wielded by these countries and what constraints and contradictions they encounter. Understandings of soft power have typically been driven by Western scholars, but throughout this book, Oluwaseun Tella aims to Africanise our understanding of soft power, drawing on prominent African philosophies, including Nigeria’s Omolúwàbí, South Africa’s Ubuntu, Kenya’s Harambee, and Egypt’s Pharaonism. This book will be of interest to researchers from across political science, international relations, cultural studies, foreign policy and African Studies.

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Detail Information

Series Title

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Call Number

327.96 OLU a

Publisher

Versailles Cedex, France : Taylor & Francis., 2021

Collation

ix. :ill. ;266 p.

Language

English

ISBN/ISSN

9781000402179

Classification

327.96

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

South Africa
Diplomatic relations
Nigeria
Kenya

Specific Detail Info

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Statement of Responsibility

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