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Digital gaming and the advertising landscape

The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited.*Digital Gaming and the Advertising Landscape* explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context.

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Detail Information
Series Title
-
Call Number
794.8 HER d
Publisher
Amsterdam : Amsterdam University Press.,
Collation
205p. : ill.
Language
English
ISBN/ISSN
9789048538676
Classification
794.8
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Advertising
Computer games
Video games--Economic aspects
Video games industry
Electronic games--Marketing
Video games
Specific Detail Info
-
Statement of Responsibility
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No other version available

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