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Fashion myths : a cultural critique

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Besides products and services multinational corporations also sell myths, values and immaterial goods. Such 'meta-goods' (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates.

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Detail Information

Series Title

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Call Number

391.001 MEI

Publisher

Amsterdam : Transcript Verlag., 2013

Collation

157 p.; 22 cm.

Language

English

ISBN/ISSN

9783837624373

Classification

391.001

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Filsafat, Mistis

Specific Detail Info

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Statement of Responsibility

Roman Meinhold; translated by John Iron

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