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Advancing insights on brand management
This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenges the brand management has to face in the current competitive contexts, characterized by the domi…
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- ISBN/ISSN
- 9789535135975
- Collation
- 210 p.; 22 cm.
- Series Title
- -
- Call Number
- 658.8 ADV a
Financial management from an emerging market perspective
One of the main reasons to name this book as Financial Management from an Emerging Market Perspective is to show the main differences of financial theory and practice in emerging markets other than the developed ones. Our many years of learning, teaching, and consulting experience have taught us that the theory of finance differs in developed and emerging markets. It is a well-known fact that e…
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- ISBN/ISSN
- 9789535137368
- Collation
- 332 p.; 22 cm.
- Series Title
- -
- Call Number
- 658.8 FIn f
Culture & money in the nineteenth century: abstracting economics
Since the 1980s, scholars have made the case for examining 19th-century culture, particularly literary output, through the lens of economics. Bivona and Tromp have collected contributions that push New Economic Criticism in new directions.Spanning the Americas, India, England, and Scotland, this volume adopts a global view of the cultural effects of economics and exchange. Contributors use the …
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- ISBN/ISSN
- 9780821421963
- Collation
- viii, 230 pages ; 24 cm.
- Series Title
- Series in Victorian studies
- Call Number
- 306.009034 BIV c
Accelerators in Silicon Valley: building successful startups : searching for …
In this book Silicon Valley expert Peter Ester describes how these 'schools of startup entrepreneurship' operate and how they empower startups. He interviewed over twenty Silicon Valley accelerators. They are analyzed in terms of mission, selection policy, technology focus, target groups, program features, funding, mentoring and training, and startup showcases. What can Europe and other regions…
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- ISBN/ISSN
- 9789462987166
- Collation
- 175p. : ill.
- Series Title
- -
- Call Number
- 658.11 EST a
Designing digital work : concepts and methods for human-centered digitization
Combining theory, methodology and tools, this open access book illustrates how to guide innovation in today’s digitized business environment. Highlighting the importance of human knowledge and experience in implementing business processes, the authors take a conceptual perspective to explore the challenges and issues currently facing organizations. Subsequent chapters put these concepts int…
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- ISBN/ISSN
- 9783030122591
- Collation
- xxi, 435p. : ill.
- Series Title
- -
- Call Number
- 650.0285 OPP d
Mathematics of economics and business
For all students who wish to understand current economic and business literature, knowledge of mathematical methods has become a prerequisite. Clear and concise, with precise definitions and theorems, Werner and Sotskov cover all the major topics required to gain a firm grounding in this subject including sequences, series, applications in finance, functions, differentiations, differentials and…
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- ISBN/ISSN
- 9780203401385
- Collation
- xvii, 516p. : ill.
- Series Title
- -
- Call Number
- 330.0151 WER m
Equitable research partnerships : a global code of conduct to counter ethics …
This open access book offers insights into the development of the ground-breaking Global Code of Conduct for Research in Resource-Poor Settings (GCC) and the San Code of Research Ethics. Using a new, intuitive moral framework predicated on fairness, respect, care and honesty, both codes target ethics dumping – the export of unethical research practices from a high-income setting to a lower- o…
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- ISBN/ISSN
- 9783030157456
- Collation
- xix, 122p : ill,
- Series Title
- -
- Call Number
- 174.9 SCH e
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