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Civic life online : learning how digital media can engage youth
The relationship of participation in online communities to civic and political engagement.Young people today have grown up living substantial portions of their lives online, seeking entertainment, social relationships, and a place to express themselves. It is clear that participation in online communities is important for many young people, but less clear how this translates into civic or polit…
- Edition
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- ISBN/ISSN
- 9780262524827
- Collation
- x + 206 p
- Series Title
- -
- Call Number
- 320.40835 BEN c
Rating the audience : the business of media
This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research …
- Edition
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- ISBN/ISSN
- 9781849663410
- Collation
- xvi + 272 p
- Series Title
- -
- Call Number
- 302.23 MAR r
Fashion media and sustainability : encouraging ethical consumption via journa…
ashion is among the biggest polluters, yet the media still promote throwaway fast fashion. The growing fashion public relations industry encourages and enables this media coverage. This policy brief identifies patterns in the way journalists and influencers cover fashion which contribute to unsustainable buying behaviours. Recent research recommends practical steps to improve media coverage to …
- Edition
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- ISBN/ISSN
- 9781912656912
- Collation
- iii + 36 p
- Series Title
- -
- Call Number
- 746.92 DEN f
We used to wait : music videos and creative literacy
An investigation of music videos as a form, a practice, and a literacy.Music videos were once something broadcast by MTV and received on our TV screens. Today, music videos are searched for, downloaded, and viewed on our computer screens—or produced in our living rooms and uploaded to social media. In We Used to Wait, Rebecca Kinskey examines this shift. She investigates music video as a form…
- Edition
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- ISBN/ISSN
- 9780262526920
- Collation
- ix, 91 p. : bnw, ill.
- Series Title
- -
- Call Number
- 791.456578 KIN w
Advertising and the transformation of screen cultures
Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experien…
- Edition
- -
- ISBN/ISSN
- 9789048541560
- Collation
- 340p.: ill.
- Series Title
- Film culture in transition
- Call Number
- 659.14 FLO a
Digital gaming and the advertising landscape
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited.*Digital Gaming and the Advertising Landscape* explo…
- Edition
- -
- ISBN/ISSN
- 9789048538676
- Collation
- 205p. : ill.
- Series Title
- -
- Call Number
- 794.8 HER d
Our master's voice: advertising
“I was an ad-man once,” James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty’s leftist politics, Our Master’s Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was published in 1934, perhaps because its author so decisively repudiated his former profession. But Rorty and …
- Edition
- -
- ISBN/ISSN
- 9781951399016
- Collation
- xxxi, 287p.: ill.
- Series Title
- -
- Call Number
- 659.1 ROR o
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