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Entertainment-education behind the scenes : case studies for theory and practice
This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities includi…
- Edition
- -
- ISBN/ISSN
- 9783030636142
- Collation
- XXIII, 354 p.
- Series Title
- -
- Call Number
- 302.2345 ENT e
Watch and learn : rhetorical devices in classroom films after 1940
Since the late 1990s, there has been a marked increase in academic interest in what are sometimes called 'utility films', intended for purposes of information, training, teaching or advertising. Although such research was long overdue, the current academic output tends to be restricted in scope, paying little attention to the films' textual features: the means they deploy in defending their inf…
- Edition
- -
- ISBN/ISSN
- 9789089643124
- Collation
- 372 p.
- Series Title
- -
- Call Number
- 791.43071 MAS w
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