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Advertising and the transformation of screen cultures

Florin, Bo Vonderau, Patrick Zimmermann, Yvonne

Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experien…

Edition: -
ISBN/ISSN: 9789048541560
Collation: 340p.: ill.
Series Title: Film culture in transition
Call Number: 659.14 FLO a

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Advertising and the transformation of screen cultures