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Commercial communication in the digital age

Siegert, Gabriele Rimscha, Björn Grubenmann, Stephanie

In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audienc…

Edition: -
ISBN/ISSN: 9783110416794
Collation: viii, 270p.: ill.
Series Title: -
Call Number: 302.2309 SIG c

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Commercial communication in the digital age