Filter by

  • Publication Year
    To
  • Availability
  • Attachment
  • Collection Type
  • General Material Designation
    See More
  • Location
  • Language
Found 1 from your keywords: author=Rimscha, Björn
cover
Commercial communication in the digital age
Siegert, GabrieleRimscha, BjörnGrubenmann, Stephanie

In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audienc…

Edition
-
ISBN/ISSN
9783110416794
Collation
viii, 270p.: ill.
Series Title
-
Call Number
302.2309 SIG c