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Bending opinion: essays on persuasion in the public domain

Haaften, Ton van.Jansen, Henrike Koetsenruijter, Willem

With communication playing an increasingly important role in contemporary society, rhetoric appears to have gained in influence and importance. The ancients knew all along: power belongs to those who know how to use their words. Nowadays, we know that rhetoric pervades all discourse. There is no communication without rhetoric. In a society with ever-increasing amounts of information, and with m…

Edition: -
ISBN/ISSN: 9789400600201
Collation: 455 p. : ill., ports. ; 25 cm.
Series Title: Rhetoric in society
Call Number: 320.014 BEN b

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Bending opinion: essays on persuasion in the public domain