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Academic brands : distinction in global higher education

Biagioli, Mario Sunder, Madhavi

The first comprehensive analysis of the emergence of academic brands, this book explores how the modern university is being transformed in an increasingly global economy of higher education where luxury is replacing access. More than just a sign of corporatization and privatization, academic brands provide a unique window on the university's concerns and struggles with conveying 'excellence' an…

Edition: -
ISBN/ISSN: 9781108881920
Collation: xiii, 220p. ; ill.
Series Title: -
Call Number: 378.101 ACA e

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Academic brands : distinction in global higher education