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Marketing management and communications in the public sector

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This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

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Detail Information

Series Title

Routledge Masters in Public Management

Call Number

352.748 PAS m

Publisher

London and New York : Routledge., 2018

Collation

X, 264 p.

Language

English

ISBN/ISSN

9781315622309

Classification

352.748

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Communication in public administration
Government publicity
Marketing--Management

Specific Detail Info

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Statement of Responsibility

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