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Found 3 from your keywords: subject="Marketing--Management...
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Engine Type ⚙️: "SLiMS\SearchEngine\SearchBiblioEngine"

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cover
Academic brands : distinction in global higher education
Biagioli, MarioSunder, Madhavi

The first comprehensive analysis of the emergence of academic brands, this book explores how the modern university is being transformed in an increasingly global economy of higher education where luxury is replacing access. More than just a sign of corporatization and privatization, academic brands provide a unique window on the university's concerns and struggles with conveying 'excellence' an…

Edition
-
ISBN/ISSN
9781108881920
Collation
xiii, 220p. ; ill.
Series Title
-
Call Number
378.101 ACA e
cover
Marketing management and communications in the public sector
Pasquier, MartialVilleneuve, JeanPatrick

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the …

Edition
-
ISBN/ISSN
9781315622309
Collation
X, 264 p.
Series Title
Routledge Masters in Public Management
Call Number
352.748 PAS m
cover
Reality lost : markets of attention, misinformation and manipulation
Hendricks, Vincent F.Vestergaard, Mads

This open access book looks at how a democracy can devolve into a post-factual state. The media is being flooded by populist narratives, fake news, conspiracy theories and make-believe. Misinformation is turning into a challenge for all of us, whether politicians, journalists, or citizens. In the age of information, attention is a prime asset and may be converted into money, power, and influ…

Edition
-
ISBN/ISSN
9783030008130
Collation
xxi, 144p. : ill.
Series Title
-
Call Number
070.43 HEN r