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Found 2 from your keywords: author="Dolnicar, Sara"
# Debug Box 
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cover
Market segmentation analysis : understanding it, doing it, and making it useful
Dolnicar, SaraGrün, BettinaLeisch, Friedrich

This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even mark…

Edition
-
ISBN/ISSN
9789811088186
Collation
xxi, 324p. : ill.
Series Title
-
Call Number
658.83 DOL m
cover
Peer-to-peer accommodation networks : pushing the boundaries
Dolnicar, Sara

Peer-to-Peer Accommodation Networks: Pushing the boundaries is the first book to provide an in-depth analysis of the business model of Airbnb, to discuss factors facilitating the transition of peer-to-peer networks from niche market to mainstream accommodation providers, and to predict that the next step of development for peer-to-peer accommodation networks will be to become online one-stop tr…

Edition
-
ISBN/ISSN
978191196536
Collation
X, 284 p.
Series Title
-
Call Number
647.94 DOL p