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Found 1 from your keywords: author=Grün, Bettina
cover
Market segmentation analysis : understanding it, doing it, and making it useful
Dolnicar, SaraGrün, BettinaLeisch, Friedrich

This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even mark…

Edition
-
ISBN/ISSN
9789811088186
Collation
xxi, 324p. : ill.
Series Title
-
Call Number
658.83 DOL m