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Branding books across the ages: strategies and key concepts in literary branding

van den Braber, Helleke Dera, Jeroen Joosten, Jos Steenmeijer, Maarten

As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, …

Edition: -
ISBN/ISSN: 9789048544400
Collation: 372 p.
Series Title: -
Call Number: 002.09 BRA b

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Branding books across the ages: strategies and key concepts in literary branding