Filter by
Found 1 from your keywords: author=van den Braber, Helleke
Branding books across the ages: strategies and key concepts in literary branding
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, …
- Edition
- -
- ISBN/ISSN
- 9789048544400
- Collation
- 372 p.
- Series Title
- -
- Call Number
- 002.09 BRA b
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography