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Found 2 from your keywords: subject="Translation Studies"
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cover
Branding books across the ages: strategies and key concepts in literary branding
van den Braber, HellekeDera, JeroenJoosten, JosSteenmeijer, Maarten

As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, …

Edition
-
ISBN/ISSN
9789048544400
Collation
372 p.
Series Title
-
Call Number
002.09 BRA b
cover
Chapter 25 Teacher agency in plurilingual learning contexts (Book chapter)
Esteve, Olga

"The Routledge Handbook of Translation and Education will present the state of the art of the place and role of translation in educational contexts worldwide. It lays a sound foundation for the future interdisciplinary cooperation between Translation Studies and Educational Linguistics. By adopting a transdisciplinary perspective, the handbook will bring together the various fields of scholarly…

Edition
-
ISBN/ISSN
9780815368434
Collation
18 p.; 22 cm
Series Title
-
Call Number
418.02 EST c